Partner with us
Media Kit 2026

Reach the people who shape EU policy

450,000+ monthly readers across institutions, governments, and the Brussels policy ecosystem. Let's find the right format for your message.

Step 1 of 3
What are you trying to achieve?
Pick the one that's closest — we'll match you to the right package.
Campaign awareness
Get your organisation, cause, or brand in front of EU decision-makers over a defined campaign period.
Thought leadership
Build a credible, recognised voice in the Brussels policy conversation over months and years.
Policy influence
Shape a specific legislative debate by reaching MEPs, Commission officials, and policy advisers at the right moment.
Event or launch
Drive registrations and attendance from the EU affairs community for a conference, report launch, or webinar.
I don't know yet — show me what you can do
See our full range of formats and packages. Browse what resonates and tell us when you're ready.
Step 2 of 3
Who are you trying to reach?
Select all that apply — our audience spans the full EU policy ecosystem.
EU institutions
Commission, Parliament, Council officials — the people writing the rules.
Industry & corporates
Companies, trade associations, and industry bodies active in Brussels.
NGOs & civil society
Advocacy organisations, think tanks, and civil society groups in EU affairs.
Citizens
Engaged European citizens who follow EU affairs closely — nearly half our readership.
Step 3 of 3
What kind of investment are you thinking?
This helps us recommend the right mix of products.
Testing the waters
Under €5,000 — a focused single placement to see how it performs.
Serious campaign
€5,000–15,000 — multi-channel push over weeks or months.
Go big
€15,000+ — flagship presence, themed editorial, full topic ownership.
Not sure yet
Show me what's possible and I'll figure out the budget.
Your recommendation

Here's what we'd suggest

À la carte
No need for a package?
All our products are available on an individual basis.

Stakeholder Content

ProductDetailsPrice
Stakeholder ArticlePublished on site + newsletter distribution + social promotion + search indexing€4,500
Writing Service (add-on)EUobserver journalist writes from your brief, with feedback rounds+€1,500
Magazine Stakeholder ArticleBi-yearly themed magazine — April or October edition€5,500

Website Banners

ProductDetailsPrice
Dynamic Banner1 week · 150,000 impressions · Billboard (970×250), mobile (320×100) & medium rectangle (300×250)€2,400 /week
Half Page Banner1 week · 50,000 impressions · 300×600 alongside article content€2,000 /week

Newsletter Advertising

ProductDetailsPrice
Newsletter Text Ad1 week (5 newsletters) · Short message + hyperlink · Mon–Fri at 7:30am€1,300 /week
Newsletter Image Ad1 week (5 newsletters) · 600×200 or 300×250 · Animated GIF supported€2,000 /week

Magazine

ProductDetailsPrice
Inside CoverPremium position, first page opened · bi-yearly print edition€4,500
Back CoverHigh-visibility back page · bi-yearly print edition€5,000
Full Page A4Full-page placement within the magazine€3,400
Double-Page Spread2 × A4 — maximum visual impact€6,500
Themed MagazineCustom-produced magazine on a topic of your choice; includes content + ad exclusivityfrom €25,000

Multimedia & Custom

ProductDetailsPrice
Event LivestreamYour event streamed on EUobserver, with newsletter + social posts to drive viewersCustom
Podcast AdvertisingBriefed · host-read or 30-second produced spot · with Léa MarchalCustom
Newsletter NetworkExtended reach via The European Correspondent's newsletter networkCustom
Video ProductionShort documentary series by EUobserver's network of video journalistsCustom
Custom WebinarEUobserver-hosted panel on a topic of your choosing · editorially independentCustom

See it in action

Stakeholder content example
Stakeholder content
Your message, published as editorial content alongside EUobserver's own reporting
by Your organisation · Stakeholder
Evergreen. Distributed via newsletter to 26,000 subscribers. Shared on LinkedIn. Indexed for search — reaches new readers for months after publication.
Show me
euobserver.com · article page
Sections Account
970 × 250 · Dynamic Banner
Your ad here
Hungary veto on Ukraine and carbon market to hijack EU summit
Hungary is set to derail this week's EU summit on Ukraine aid and climate finance after Budapest confirmed it would veto any new military support package. Senior diplomats say the council presidency has prepared contingency plans, but reaching consensus on the budget amendment may prove difficult with just days remaining before the scheduled vote...
300 × 600
Half page
Your ad
Morning Update · 26,000 subscribers · ~40% open rate · Scroll down to see ADVERT
Briefed — EUobserver · hosted by Léa Marchal
Pre-roll, mid-roll, or full episode sponsorship · custom pricing
About our audience
450K+
Monthly visitors
26K
Newsletter subscribers
~40%
Newsletter open rate
14K+
Cited in academic papers
Top 10
Most influential in Brussels

Reader geography (top countries)

Germany
13.1%
United States
12.4%
Netherlands
11.6%
China
6.5%
Finland
6.3%
Belgium
5.3%
United Kingdom
5.0%
Sweden
3.9%
Rest of World
8.7%

Reader profile by occupation

Citizens / Individuals44.7%
Companies / Corporations23.7%
Academic / Educational10.5%
EU Institutions10.5%
Government6.6%
Non-Profit / NGO3.9%

EU policymakers rank EUobserver among the top 10 most influential publications in Brussels — up 7 percentage points year-on-year.

Interested? Let's talk.

Leave your details and we'll reach out with a tailored proposal within 24 hours.

Full Price List 2026

All prices in EUR, excluding VAT. Every package can be customised.

Stakeholder Content

ProductDetailsPrice
Stakeholder ArticlePublished on site + newsletter distribution + social promotion + search indexing€4,500
Writing Service (add-on)EUobserver journalist writes from your brief, with feedback rounds included+€1,500
Magazine Stakeholder ArticlePublished in bi-yearly themed magazine — April or October edition€5,500

Website Banners

ProductDetailsPrice
Dynamic Banner1 week · 150,000 impressions · Billboard (970×250), mobile billboard (320×100) & medium rectangle (300×250)€2,400 /week
Half Page Banner1 week · 50,000 impressions · Runs alongside article content · Desktop · 300×600€2,000 /week

Newsletter Advertising

ProductDetailsPrice
Text Ad1 week (5 newsletters) · Short message + hyperlink · Ideal for events, announcements & press releases€1,300 /week
Image Ad — Standard1 week (5 newsletters) · 600×200 or 300×250 · Animated GIF supported€2,000 /week

Magazine

ProductDetailsPrice
Inside CoverPremium position, first page opened€4,500
Back CoverHigh-visibility back page placement€5,000
Full Page A4Full-page placement within the magazine€3,400
Double-Page Spread2 × A4 — maximum visual impact€6,500
Themed MagazineCustom-produced magazine on a topic of your choice; includes content + ad exclusivityfrom €25,000

Multimedia & Custom

ProductWhat you getPricing
Event LivestreamYour event streamed live on EUobserver, with newsletter advertising and social posts to drive viewersCustom
Podcast AdvertisingAd on EUobserver's Briefed podcast (host Léa Marchal) · host-read or 30-second produced spotCustom
Newsletter NetworkExtend newsletter ad reach through The European Correspondent's newsletter networkCustom
Video ProductionShort documentary series produced by EUobserver's network of video journalistsCustom
Custom WebinarEUobserver-hosted online panel on a topic of your choosing. Includes one partner panellist. Editorially independent.Custom
About our audience
450K+
Monthly visitors
26K
Newsletter subscribers
~40%
Newsletter open rate
14K+
Cited in academic papers
Top 10
Most influential in Brussels

Reader geography (top countries)

Germany
13.1%
United States
12.4%
Netherlands
11.6%
China
6.5%
Finland
6.3%
Belgium
5.3%
United Kingdom
5.0%
Sweden
3.9%
Rest of World
8.7%

Reader profile by occupation

Citizens / Individuals44.7%
Companies / Corporations23.7%
Academic / Educational10.5%
EU Institutions10.5%
Government6.6%
Non-Profit / NGO3.9%

EU policymakers rank EUobserver among the top 10 most influential publications in Brussels — up 7 percentage points year-on-year.

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